Robin Keller

Robin KellerProfessor of Operations and Decision Technologies
UCI Paul Merage School of Business

Prof. Keller is a leading expert on decision analysis with a focus on environmental, health and safety risks. Her research spans the areas of multiple attribute decision making, fairness, perceived risk, and planning protection against terrorism, environmental, health, and safety risks. She is the 2015 President of the Institute for Operations Research and Management Science and she has garnered multiple leading academic awards and grants. Prof. Keller joined UC Irvine in 1982 after earning her M.B.A. and Ph.D. in management science from UCLA. She has served many roles at the school, including as Doctoral Program Director and Associate Dean for the Full-time MBA Program and for Research.

Selected publications

  • Tianjun Feng, L. Robin Keller, Ping Wu, Yifan Xu. “An Empirical Study of the Toxic Capsule Crisis in China: Risk Perceptions and Behavioral Responses,” Risk Analysis, 2014 34(4) 698-710.
  • Yitong Wang Tianjun, L. Robin  Keller. “A Further Exploration of the Uncertainty Effect,” Journal of Risk and Uncertainty.
  • Dipayan BiswasL. Robin Keller, Bidisha Burma. “Making probability judgments of future product failures: The role of mental unpacking,” Journal of Consumer Psychology.
  • James M. Leonhardt, L. Robin Keller and Cornelia Pechmann, 2011, “Avoiding the Risk of Responsibility by Seeking Uncertainty: Responsibility Aversion and Preference for Indirect Agency When Choosing for Others,” Journal of Consumer Psychology, 21(4) 405-413.
  • Tianjun Feng, L. Robin Keller, Liangyan Wang, and Yitong Wang. “Product Quality Risk Perceptions and Decisions: Contaminated Pet Food and Lead-Painted Toys,” Risk Analysis, October 2010, 30(10), 1572

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